Data showed us that audiences were just fatigued and inundated with the traditional “celebrate your better half” plotlines. It was time for a fresh take on the concept of love on Valentines (and of course, we had the task of building the umbrella as the central component).
We created two unique content pieces, one which gave a unique interpretation of love and another which showcased (humorously) how the brand creates a destiny of love. We used a combination of paid drives across platforms like Facebook, Instagram and YouTube with programmatic advertising to reach the audience.
Exceeded planned KPI’s by 322% and achieved more than 4.5 million impressions with more than half a million completed.