We look at business challenges from “The Eye of the Wolf”
a strategic perspective based on Design Thinking, Data and Behavioural Science.
Umbrellas, long associated as the one component that protects us from the elements, has strong cultural connections to the audience of Sri Lanka. Rainco wanted to transcend beyond weather protection to position the umbrella as a fashion accessory for women, literally ask them to “wear your style”
Strategy | Creative & Content | MediaQR based payment solution developed especially for this segment. But our challenge lay in getting people to adopt this new payment platform in a market which was still adopting cashless systems.
Strategy | Creative & Content | Media