Traffi UK, widely acknowledged as one of the most sustainability focused brands in the UK, had designed and developed the TD02, the world’s most sustainable glove. The challenge was to break through the clutter to earn mind shares and registry in this highly technical B2B category.
Using data and behavioural science, we arrived at the insight of how Traffi’s client industry peers used the gesture of “Gimme 5” as an acknowledgement of something outstanding and deserving applause. We translated this into a visually engaging tool
The campaign far exceeded the targeted product sample requests, and the executions were hailed as one the most creative yet effective shifts in a very traditional manufacturing category.