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One of the world’s most renowned homeware brands wanted a fresh outlook for their communication on the “Retro” series. The range was inspired by the 70’s retro kitchenware that Symbolised an era. How do you strike the balance between product, design and concept?
We created the perfect film with the perfect balance of the holy trinity (product design, visual appeal and music) that created a nostalgic recall, an unmistakable throwback to the 70’s.
Released in February 2021, the videos remain one of the most viewed on the Westinghouse platforms. Initially developed for the Hong Kong Market, the films were adapted with language versions worldwide.