Everyone loves a good Aprils fools prank and everyone loves superheroes, could the twain meet for an unforgettable experience?
Using the wolf’s eye (a combination of data and behavioural science) we understood that our audience had an equal affinity for humour and comics, so we created a campaign where we launched the “Just-teas League”, a special range where the tea gave you superpowers like lightning speed, teleportation, and psychic abilities.
The campaign generated 750,000 completed views within 2 days with a combined impression of more than 6.5 million with 10,012 site clicks.