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Neptune Recyclers - A brand strategy for the holy trinity

Neptune Recyclers, a widely recognized pioneer in the recycling and waste management sector in Sri Lanka and a 2-decade old award-winning innovative organization needed to differentiate and position their brand to build relevance, affinity and preference in defined segments locally and internationally.

The Wolf’s Eye

Data and analytics are transforming the way that brands interact with customers and our unique applications of human centric formats told us that brands that offer value across every touchpoint and for every stakeholder were seen as beacons of trust by our audiences.


Brands draw their power from three sources: science (insights generation and performance measurement), art (creativity), and craft (management and execution) and to bring this holy trinity into effect we created a truly one-of-a-kind positioning for brand Neptune centered around the concept of “Value creation in the circular economy”