One of the world’s largest heritage brands Kodak, was seeking to build relevance with a new, younger market segment - the millennials and the Gen Z. Kodak wanted to create affinity for this audience with their speaker range, designed specifically to speak (pun intended) and dance with the millennials and the Gen Z.
Our approach was to have a digital centric component which illustrated the unique product benefits whilst retaining a fast paced, dynamic execution that resonates with the key lifestyle elements of the audience.
Launched worldwide, the film is being hailed as the brands foray into successfully shifting perceptions and building bridges with a new, younger audience.