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Traffi UK -VR Platform - An immersive experience for sustainability

Traffi, one of the world’s largest and most innovative safety wear brands with a key focus on sustainability needed a unique and engaging tool to narrate its commitment to Sustainability to their clientele. The conventional video format was jaded, and we wanted to create something truly experiential.

The Wolf’s Eye

Using human centric design, we developed an VR driven platform which creates a one-of-a-kind, immersive experience that also retains a captive audience through a journey that chronicles every step of Traffi’s manufacturing journey highlighting their unflinching commitment to sustainable practices.

Outcome

an interactive brand storytelling experience for new leads and potential customers for the brand who produces the world’s most sustainable glove