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Heaven Scent, a tea brand known for its unique flavour (attributed to the soil in the scenic hill country of Sri Lanka) needed to create a brand film that showcased its origin story to build affinity and preference.
Application of our human centric development tools resulted in a content strategy that involved showcasing real people (omitting any models) would build interest and establish a strong sense of relatability
The film stands out as a clear differentiator in an industry and category known specifically for focusing on taste and hygiene elements.