Home / Our Work / TEARTH Japan

TEARTH Japan - Showcasing Heaven

Heaven Scent, a tea brand known for its unique flavour (attributed to the soil in the scenic hill country of Sri Lanka) needed to create a brand film that showcased its origin story to build affinity and preference.

The Wolf’s Eye

Application of our human centric development tools resulted in a content strategy that involved showcasing real people (omitting any models) would build interest and establish a strong sense of relatability

Outcome

The film stands out as a clear differentiator in an industry and category known specifically for focusing on taste and hygiene elements.