Our Work

We look at business challenges from “The Eye of the Wolf”
a strategic perspective based on Design Thinking, Data and Behavioural Science.

Hayleys Agro

A Groundbreaking Ethical and Healthy Coconut Product Brand

Hayleys Agro, one of the most innovative and globally acclaimed companies in value added fruits and vegetables sector wanted to launch a unique coconut product brand that would carve a niche in the category.

 Strategy | C & C | Media




Neptune Recyclers

A brand strategy for the holy trinity

Neptune Recyclers, a widely recognized pioneer in the recycling and waste management sector in Sri Lanka and a 2-decade old award-winning innovative organization needed to differentiate and position their brand to build relevance, affinity and preference in defined segments locally and internationally.

 Strategy




Traffi UK

An immersive VR based storytelling for sustainability

Traffi, one of the world’s largest and most innovative safety wear brands with a key focus on sustainability needed a unique and engaging tool to narrate its commitment to Sustainability to their clientele. The conventional video format was jaded, and we wanted to create something truly experiential.

 W-Ex




SAPPHIRE RESIDENCIES

USING TECH TO DRIVE THE PINNACLE OF LUXURY

With the Pandemic taking a very heavy toll, the luxury living category lost its relevance and priorities lay elsewhere for the audience. Reaching and engaging HNW’s was the key challenge faced by Sapphire Residencies.

 W-Ex




Traffi UK

TD02 Launch - High 5 for the world’s most sustainable glove

Traffi UK, widely acknowledged as one of the most sustainability focused brands in the UK, had designed and developed the TD02, the world’s most sustainable glove. The challenge was to break through the clutter to earn mind shares and registry in this highly technical B2B category.

 Strategy | C & C | Media




KODAK

YOUR LIFE, YOUR RHYTHM ANYWHERE

One of the world’s largest heritage brands Kodak, was seeking to build relevance with a new, younger market segment - the millennials and the Gen Z. Kodak wanted to create affinity for this audience with their speaker range, designed specifically to speak (pun intended) and dance with the millennials and the Gen Z.

 Creative & Content




WESTINGHOUSE

CREATING THE ULTIMATE NOSTALGIA

One of the world’s most renowned homeware brands wanted a fresh outlook for their communication on the “Retro” series. The range was inspired by the 70’s retro kitchenware that Symbolised an era. How do you strike the balance between product, design and concept?

 Strategy | Creative & Content




TEARTH Japan

Showcasing Heaven

Heaven Scent, a tea brand known for its unique flavour (attributed to the soil in the scenic hill country of Sri Lanka) needed to create a brand film that showcased its origin story to build affinity and preference.

 Strategy | Creative & Content




RAINCO

REFRAMING THE UMBRELLA

Umbrellas, long associated as the one component that protects us from the elements, has strong cultural connections to the audience of Sri Lanka. Rainco wanted to transcend beyond weather protection to position the umbrella as a fashion accessory for women, literally ask them to “wear your style”

 Strategy | Creative & Content | Media




OLINDA TEAS

WELLNESS TO CHANGE YOUR LIFE

A brand that works on the principle of providing the best wellness teas based on using original and premium ingredients sourced from all over the world, Olinda wanted to communicate the soothing, balancing, and uplifting effects of its wellness teas.

 Creative & Content | Media




SDB UPAY USELL

MAKING QR PAYMENTS APPEALING

QR based payment solution developed especially for this segment. But our challenge lay in getting people to adopt this new payment platform in a market which was still adopting cashless systems.

 Strategy | Creative & Content | Media




T-GO USA

TEAS THAT MAKE YOU SUPERHUMAN

Everyone loves a good Aprils fools prank and everyone loves superheroes, could the twain meet for an unforgettable experience?

 Strategy | Creative & Content | Media



RAINCO

LOVE THROUGH A DIFFERENT LENS

Data showed us that audiences were just fatigued and inundated with the traditional “celebrate your better half” plotlines. It was time for a fresh take on the concept of love on Valentines (and of course, we had the task of building the umbrella as the central component).

 Creative & Content