We look at business challenges from “The Eye of the Wolf”
a strategic perspective based on Design Thinking, Data and Behavioural Science.
Hayleys Agro, one of the most innovative and globally acclaimed companies in value added fruits and vegetables sector wanted to launch a unique coconut product brand that would carve a niche in the category.
Neptune Recyclers, a widely recognized pioneer in the recycling and waste management sector in Sri Lanka and a 2-decade old award-winning innovative organization needed to differentiate and position their brand to build relevance, affinity and preference in defined segments locally and internationally.
Traffi, one of the world’s largest and most innovative safety wear brands with a key focus on sustainability needed a unique and engaging tool to narrate its commitment to Sustainability to their clientele. The conventional video format was jaded, and we wanted to create something truly experiential.
Traffi UK, widely acknowledged as one of the most sustainability focused brands in the UK, had designed and developed the TD02, the world’s most sustainable glove. The challenge was to break through the clutter to earn mind shares and registry in this highly technical B2B category.
One of the world’s largest heritage brands Kodak, was seeking to build relevance with a new, younger market segment - the millennials and the Gen Z. Kodak wanted to create affinity for this audience with their speaker range, designed specifically to speak (pun intended) and dance with the millennials and the Gen Z.
One of the world’s most renowned homeware brands wanted a fresh outlook for their communication on the “Retro” series. The range was inspired by the 70’s retro kitchenware that Symbolised an era. How do you strike the balance between product, design and concept?
Umbrellas, long associated as the one component that protects us from the elements, has strong cultural connections to the audience of Sri Lanka. Rainco wanted to transcend beyond weather protection to position the umbrella as a fashion accessory for women, literally ask them to “wear your style”
QR based payment solution developed especially for this segment. But our challenge lay in getting people to adopt this new payment platform in a market which was still adopting cashless systems.
Data showed us that audiences were just fatigued and inundated with the traditional “celebrate your better half” plotlines. It was time for a fresh take on the concept of love on Valentines (and of course, we had the task of building the umbrella as the central component).